Oman Economic Review – Most Trusted Brands Survey 2018, 2016 & 2015

Oman Economic Review – Most Trusted Brands Survey 2018, 2016 & 2015

Arabian Research Bureau has conducted two editions of the Most Trusted Brands Survey in 2018, 2016 and 2015 for the Oman Economic Review (OER). The results were published in the October 2018, December 2016 & September 2015 edition of the OER. ARB used the Rank Sum (RS) weighting method to calculate and arrive at the final score for each brand. Rank sum weighted ranking was applied to give appropriate weightage and importance to the higher ordered brands and arrive at the final score for each brand…