Our Approach

Learn more about our approach to research excellence, backed by cutting-edge technology, dedicated teams, and robust infrastructure that ensure accurate, reliable, and insightful data collection.

We utilize a comprehensive suite of primary research methods and cutting-edge infrastructure to gather actionable market intelligence. Our approach is designed to provide reliable, high-quality data that empowers organizations to make informed decisions in an ever-evolving market landscape.

Our Infrastructure

Our infrastructure is built on strong regional expertise and industry connections. With a dedicated team and advanced tools, we ensure seamless data collection and analysis processes.

Expert B2B & B2C Teams

Highly skilled teams across the region for conducting interviews for corporates as well as for the general public.

Mystery Shopping Team

Dedicated and specialized teams across Oman for handling comprehensive mystery shopping exercises.

CATI & CAPI Facilities

State-of-the-art CATI and CAPI systems, for efficient telephonic, online, face-to-face, and in-depth interviews.

Focus Group Facilities

Dedicated focus group facilities in Oman that includes real-time monitoring and high-quality recording equipment.

quality control

Ensuring Data Accuracy & Reliability

We give our data the royal treatment, making sure it’s accurate, reliable, and polished to perfection before it sees the light of day.

Robust Data Validation

We employ Cronbach Alpha reliability tests, pilot runs, and logic checks to ensure data consistency and accuracy.

Standardized Protocols

Our research follows strict SOPs, with rigorous staff training and adherence to ethical data collection practices.

Continuous Improvement

Client feedback, and satisfaction surveys help us refine our processes and maintain industry-leading quality standards.

Nationwide Reach

Our trained field teams and mystery shoppers operate across all wilayats, ensuring in-depth insights from diverse regions and demographics.

Robust Data Collection Network

Equipped with CATI and CAPI systems, we conduct interviews efficiently—whether in-person, telephonically, or online—overcoming geographical constraints.

Specialized Mystery Shopping Capabilities

Our widespread network of mystery shoppers evaluates service quality, pricing, and consumer experiences across Oman, providing valuable real-world insights.

field work

Data Collection Processes

We use a wide array of primary research methods to acquire actionable market intelligence.

In-depth Interviews (IDSs)

Our one-on-one interviews uncover detailed individual experiences and opinions, revealing key insights into consumer behavior and perceptions.

Focus Group Discussions

We facilitate engaging group discussions that provide valuable insights into consumer attitudes and perceptions, for brand strategies.

Computer Assisted Personal Interviewing

Our CAPI system enables seamless online video interviews, delivering rich, media-driven data without geographic or time limitations.

Computer Assisted Telephone Interviewing

ARB’s CATI system utilizes autodialing and live monitoring to efficiently conduct telephonic interviews with high accuracy.

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Trusted clients
around the world

Confidentiality

CLIENT CONFIDENTIALITY

Trust is at the heart of everything we do. We take confidentiality seriously and are committed to safeguarding your data with the highest standards.

Transforming Data into Strategy