Oman Economic Review – Most Trusted Brands Survey 2015 and 2016
Arabian Research Bureau has conducted two editions of the Most Trusted Brands Survey in 2015 and 2016 for the Oman Economic Review (OER). The results were published in the September 2015 and December 2016 edition of the OER. ARB used the Rank Sum (RS) weighting method to calculate and arrive at the final score for each brand. Rank sum weighted ranking was applied to give appropriate weightage and importance to the higher ordered brands and arrive at the final score for each brand.